Why Choose Hilda Media?
At Hilda Media and Marketing, our staff is dedicated to creating and implementing a successful marketing campaign that meets the objectives. We work with you through a 10 step process to make sure we are putting your marketing dollars to their best use.
- Setting Objectives
- Assigning Responsibilities
- Establishing a Budget
- Developing Themes
- Selecting Media
- Creating Advertisements
- Timing of Advertisements
- Cooperative Efforts
- Evaluating Success
- Feedback
Setting Objectives
By understanding your marketing objectives and who the target customers are, Hilda Media is able to design innovative and cost effective marketing campaigns.
Assigning Responsibilities
In order to make a successful campaign, we need to know specifically who is responsible for each step in the process. This allows team members to be creative in ways of creating synergy between task
Establishing a Budget
This is probably the question we get asked the most: “How do we come up with a marketing budget that is effective?” We have some different options in helping you create a marketing budget that is determined by whether your in a service industry or selling products. There are a number of factors to take into consideration.
Developing Themes
What is the one core message that we want to make sure the consumer understands and what specific action do they need to take?
Selecting Media
What mix of media is going to work best to meet your marketing objectives? Through television to web based to print, Hilda Media will guide you through what mix will work best to deliver a clear message and work within your budget.
Creating Advertisements
The message must be clear and concise and delivered in a way to make the target customer take notice. Creative can take many different approaches. Hilda Media has a full group of graphic designers and radio and television producers to create the approach message for your campaign.
Timing of Advertisements
When do we reach the consumer with the right message? Hilda Media will work with you in your business cycles and help determine when is the best time to launch the campaign.
Cooperative Efforts
We work with you to make sure that the message and advertisement fits your expectations.
Evaluating Success
There are multiple ways to decide if a campaign was effective, and this is an important part of the marketing mix. Hilda Media will evaluate the efforts in order to get to know what worked best for you.
Feedback
Your feedback is extremely important. We don’t want to just work for you, but we want to work with you to make your marketing dollars work for you.